Find your way to a successful career in Public Relations

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Now is the time to turn your ideas, creative problem-solving abilities and

initiative into a public relations career  

Regardless of your background, you probably have skills pertinent to public relations. Aside from being great communicators, the skills that distinguish a great PR specialist are analytical problem solving, flexibility and the ability to make concrete decisions. By utilizing your current skills and experiences and combining them with real-world public relations training, you have the opportunity to enter your PR career of choice.

Skills applicable to PR include:

•The ability to develop ideas, persuade and negotiate

•The ability to think quickly and make concrete decisions

•Able to work under pressure and meet deadlines

•Capacity to analyze, interpret and evaluate information

•Plan and coordinate work with others

•Capacity to think creatively and solve problems

Public Relations career outlook

According to the U.S. Department of Labor Bureau of Labor Statistics’ Occupational Outlook Handbook, public relations specialists’ employment is expected to grow 18% between 2006 and 2016. With 243,000 PR specialists in the business as of 2006, the number is expected to increase by 43,000, becoming 286,000 by 2016.

Almost two-thirds of salaried public relations specialists work in services industries, such as management or public relations firms, educational institutions, membership organizations, health care organizations, social service agencies, and advertising agencies. Others work internally for technology, science, or manufacturing companies, financial institutions, and government agencies.

The remaining third public relations specialists are self-employed.