Corporate PR Training

Increase leadership through PR training

On-Site, High-Impact Corporate PR Training for Your Business

Since Penman PR established its Training Institute in 2008, we’ve utilized a traditional, class-room or roundtable method of delivering education for our two- and three-day PR programs.

Live, instructor-led training is considered by all to be the most effective, as it best facilitates real-time interaction, in-depth information sharing and direct response to questions. Few educational opportunities are considered more valuable than meeting and interfacing directly with an instructor and other students.

Penman PR Training Institute’s training are for those responsible for promoting their company’s brand, business, sales results, marketing activities and other related activities to trade press, general press, news media (national and / or local) and other groups.

Penman will work with you to design a comprehensive, strategic public relations campaign for your company, and provide you with the tools, techniques and knowledge to implement the campaign. Our PR Skills Training Program includes discovery, PR campaign planning and instruction for implementation.

We will assess your PR requirements, and then develop a training program that fits your organizational needs and budget. We will then coordinate training at your location, bringing the instructor(s) and course materials to you.

Contact us for additional information and a quote.

I had the pleasure of attending the Penman PR Skills Training Program in 2009. Our instructor assembled an easy-to-follow collection of PR tools, case studies and practical information that offered insight into the best method for developing effective PR strategies, and how to make the most of media relations. The course is designed in such a way that I was able to apply these techniques “in session” – not just listening, but learning by actively engaging in the activities. The application portions of the course were unbelievably helpful. I was extremely impressed by the level of expertise, quality and experience that were displayed during the three-day program. I left feeling confident that I could apply these tools and techniques going forward. I also felt that if I ever ran into a PR problem, Penman PR would be there to help me through it.

Communications & Public Affairs

Conoco Phillips